International Indian Film Awards are regularly meant for Hindi stars given annually for achievements in cinema field.But this year it was decided to Southern film stars from Kerala,Andhra,Karnataka and Tamil Nadu.
The event will take place on 24th and 25th January in Hyderabad.
Many Stars are gearing up for the mega event and the IIFA Utsavam is rising funds for Chennai victims in the recent floods to the tune of Rs One crore.
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